Creative Strategist & Media Buyer

I spend your ad budget like it's my own, and grow profit, not just revenue.

Creative strategist and media buyer in one hire. I took a DTC brand from €60K to €377K a month and lifted its margin from 6% to 21%, and I led creative and media for a €500K-a-month brand across 13 markets. Every number below is backed by a screenshot.

See the results How I work

Markets: Serbia · Israel · United States · Europe

Andrija BabićBelgrade, Serbia · Open to full-time roles

€469K

Managed ad spend in one Google Ads account, at 1.84 ROAS

€60K → €377K

Monthly revenue for one DTC brand, with margin up from 6% to 21%

Markets scaled at once, with a 7-person creative and media team

+101%

YoY revenue for a streetwear brand, 2026 YTD

How I work

A repeatable system for finding and scaling winning creatives

No guesswork and no handoff. Data from the ad account goes straight into the next batch of creatives, and only proven winners get budget.

Find winning ads

I start from competitor ads that are already spending and winning, plus customer reviews and past winners. That shows the angles and hooks that stop a cold audience.

Produce

We make our own versions in the formats that are proven to work: listicles, advertorials, POV ads, UGC and offer variants. I write them myself or brief designers and creators.

Force the test

Meta sends spend to old winners by default. New creatives get forced budget in their own testing structure so every concept gets a real read.

Iterate & scale

Winners move into scaling campaigns, and new variations come from them: new hooks, formats and offers. The cycle repeats every week.

Selected results

Case studies

Each case shows where the brand started, the creative strategy, the media buying and the outcome. Tap a card for details and proof.

Wall of wins

The receipts

Raw screenshots from Meta Ads Manager, Google Ads, Shopify and client reporting sheets.

Account names, IDs, campaign names and product names are hidden for client confidentiality. Numbers are untouched.

Experience

Where I've worked

2024 – 2026

Marketing Department Lead, PharmaXtra eCommerce

DTC health brand doing €500K+ in monthly revenue across 13 markets and 3 different stores. Led a 7-person team of designers, media buyers and copywriters, and directed creative production for image and video ads from competitor research through concepts, briefs and iteration. Ran 30+ Meta campaigns daily plus Google, Pinterest and Taboola, and Klaviyo with 24 weekly campaigns and oversaw 8 automated flows per country.

2021 – 2024

Digital Marketing Specialist → Account Manager, Art Storefronts

Ran cold and warm Facebook ads and built social and email marketing strategies for US artists and galleries. Later managed 50+ client accounts at once, working with the marketing team to deliver on time.

Toolkit

Skills & platforms

Creative strategy

Angle & hook research●●●●●

Listicles & advertorials●●●●●

UGC / POV scripts & briefs●●●●●

Offer & AOV testing●●●●○

Media buying

Meta Ads●●●●●

Google Ads●●●●●

Pinterest / Taboola●●●●○

Testing & scaling frameworks●●●●●

Supporting stack

Klaviyo flows & campaigns●●●●●

GA4 / GTM / CAPI●●●●●

Shopify & Merchant Center●●●●○

Reporting & dashboards●●●●○

Let's talk

I'm looking for a full-time role in creative strategy, media buying, or both, where I can grow a brand's revenue and profit.

andrija.babic3@gmail.com Download CV